UPCOMING EVENTS:

Congress 2008
Enhancing Philanthropy Around the World
November 24-26, 2008
Metro Toronto Convention Centre

Geoffrey Peters, President, CDR Fundraising Group

Causes and Corporations – Tips, Techniques and Examples from a Marriage Broker

This class uses examples from the “lower 48” and features larger national charities to illustrate the process of making “win-win deals” between charities and corporations.  It includes examples of joint ventures, corporate sponsorship and cause-related marketing.  The session will encourage interaction with lots of questions and answers.  Topics covered include:

• Finding natural allies
• Where the “real” money comes from
• Matching charity objectives with corporate partners to find a partnership fit
• Ways to go to a corporation with ideas
• How to approach marketing departments
• How to sell charity’s idea for cause marketing

From Snails to PURLS – Adding e-fundraising to your direct mail program

This class illustrates how to develop the e-channel, particularly for organizations that are already doing postal mail fundraising.  The session will encourage interaction with lots of questions and answers. Topics covered include:

• Sources of e-mail addresses – Organic vs. Non-organic
• Combining channels – Does one take away from the other?
• Increasing direct mail response using e-mail
• Spam filters
• Avoiding opt outs

For more information on this event, or to register online, please click here.